The sociodiscursive image of professor Noslen Borges in a post on Instagram


Palavras-chave: Multimodality, Sociodiscursive Image, Ethos


In this article, we discuss, as an object of research, the socio-discursive image of Professor Noslen Borges from the metafunctions of the Grammar of Visual Design. The search originated from the perception that research to reach young people on social networks, teachers need to remodel their ethos - the sociodiscursive image - to contribute to the process of mass dissemination of knowledge on Instagram - that is, to reach a large audience. Our general objective was to analyze the ethos designed by the teacher in publications on Instagram and observe how it contributes to the dissemination of knowledge in Portuguese. As a theoretical framework for this work, the research uses authors such as Charaudeau (2016); Grácio (2006). Kress e Van Leeuwen (2006); Lévy (1999), Maingueneau  (2008). Finally, playful, fun, fun, in order to complete the most social elements in social networks.


Não há dados estatísticos.


CARVALHO, Richarles Souza de; FREITAS, Beatris Pizzoni de. Discourse Analysis of the teacher's ethos on Facebook. In: II Seminar on Education, Knowledge, and Educational Processes (UNESC), 2017.

CHARAUDEAU, Patrick. Patemization on television as an authenticity strategy. In: MENDES, Emília; MACHADO, Ida Lúcia (Eds.). Emotions in speech. 1st ed. Campinas: Mercado das Letras, 2010, vol. 2, p. 23-56.

CHARAUDEAU, Patrick. Argumentation in a problematic of influence. ReVEL, special edition vol. 14, no. 12, 2016.

GRACIO, Rui Alexandro. The argumentation in the interaction. Coimbra, Grácio Editor, 2016.

KNEBEL, Flávia Cristina Martins; HILDEBRAND, Hermes Renato. Is it forbidden to access social networks? A reflection on the teaching and learning of the Portuguese language through Social Networks in Elementary Education. Digital Journal of Cognitive Technologies (TECCOGS) n. 7, 156 p, Jan.-Jun., 2013.

KRESS, G. VAN LEEUWEN. Reading images: the grammar of visual design. London; New York: Routledge, 2006.

LEVY, Pierre. Cyberculture. São Paulo: Editora 34, 1999.

LEVY, Pierre. Collective intelligence: towards an anthropology of cyberspace. São Paulo: Loyola, 2007.

LIBÂNEO, Jose Carlos. Goodbye teacher, goodbye teacher? New educational requirements and the teaching profession. São Paulo: Cortez Editora, 1998.

MAINGUENEAU, Dominique. About the ethos. In: MOTTA, Ana Raquel; SALGADO, Luciana (Orgs.). Discursive ethos. São Paulo: Context, 2008. p. 11-25.

PRENSKY, M. Digital natives, digital immigrants. On the Horizon, MCB University Press, v. 9, no. 5, October 2001.

REBELLO VIEGAS, Ilana da Silva. Interpretation contents – reading as a passport to interacting with the world. Thesis (Doctorate in Letters) – Institute of Letters, UFF, Niteroi, 2009.


Publicado em

30 de dezembro de 2023

Como Citar

PINTO, F. A. de A.; ALVARENGA, T. M. de . The sociodiscursive image of professor Noslen Borges in a post on Instagram. Revista Letras Raras, Campina Grande, v. 12, n. 3, p. 131–145, 2023. DOI: 10.5281/zenodo.10436705. Disponível em: Acesso em: 13 abr. 2024.


Artigos de temas livres